San Francisco-based privately-funded 501(c)(4) organization providing a comprehensive program designed to improve mobility in the City. The program links trip reduction, employment enhancement and community referral services for more than 100,000 commuters working in 80 member properties covering more than 25 million square feet of commercial office space.
Our strategies continue to evolve, but our mission to build our current and future workforce to be mobile and competitive remains steadfast.
The commercial office development renaissance of TMASF Connects members and a programmatic disruption led to the creative re-branding of our website during 2016.
When confronted with cessation of service to the information backbone of our website, our staff of three was able to collaborate with diverse resources to create an ultimately improved product.
Visit TMASFconnects.org Visit the ConnectsLink Map
Refocus the website from traffic problems facing commuters in our member buildings to transit amenities afforded to those same commuters.
Make the site easy to use and navigate, and make desired information easy to find.
Create a fresh new design and a professional look that helps inspire confidence in users that TMASF is a leader and authority in commute, work, and community resources.
Increase site visitors
Increase message impressions
Increase entries to win prizes and new registrants
Reach more people
Contribute to the decrease in the drive-alone rate
Our realtime traffic service provider announced cessation of their services as of December 2016. Working with that service provider we identified other possible traffic reporting resources. However, the $1200 annual fee that we had been paying could only be replaced by services costing upwards of $200,000 – not an option for a small non-profit budget.
The TMASF Connects website took real-time traffic conditions and identified traffic disruptions – a common enough service. However, unique programming of more than 3000 transit, paratransit, carpool and Park & Ride Lots matched real-time transit alternatives juxtaposed against the traffic disruptions being encountered by the solo driver. This service has not been provided in the United States before.
Due diligence of options resulted in the decision to completely re-focus the site. Consultation with Stevens & Stevens, Google Maps Developer Services and Caltrans helped define the directional shift from traffic problems facing commuters in our member buildings to transit amenities afforded to those same commuters.
Restructured the main website into 3 areas in the form of comprehensive guides (available as webpages, flipbooks, and PDFs): Commuter Guide, Work Guide, and Community Guide.
Created an interactive map that bases these amenities and offerings in relation to the geographic identification of each member building so that users could visually find and plan for their commute, work, and community needs all in one place.
Made all materials developed for the organization available from the interactive calendar.
The importance of the new site offerings are to link information resources from the map based Connects Link map. The three website areas were designed as interactive guides available in three formats (html web pages, e-magazine, or simple PDF download) that allows each user to chose their preferred format on both desktop and mobile devices.
We are proud to report that www.tmasfconnects.org ranked among top 10,000 websites in the world by Google ranking system for unique content.
In addition, the bounce rate, a measure of how many people leave without engaging, dropped 12%, meaning the site did a better job of engaging users.
February 2017